Promotion Materials

In this section: Make-A-Wish Brand Guide • Stream [FTW] Logos • Messaging • Social Media Graphics • Web Graphics • Design Elements

Let everyone know you're raising funds for Make-A-Wish with branded content!

Using Make-A-Wish branded elements on your charity stream's promotional materials adds to its authenticity.

Check out the official Make-A-Wish brand guide to access our fonts, colors and design elements - along with clear and helpful guidelines to ensure your stream looks its best.

Questions about the brand guide? Contact


When referring to Make-A-Wish®, please keep in mind:• A superscript registration mark (®) must be used.• Proper capitalization of Make-A-Wish.• En dashes (-) next to the "A" in Make-A-Wish.• For any brand-related inquiries, please contact us at

PNG and EPS Images

Brand your content with Stream [FTW] logos!

Our official Stream [FTW] logos come in horizontal and vertical formats.

Logos can only be displayed in white, black and Make-A-Wish Blue.


Spread the word about Make-A-Wish!

These key messages share the power of a wish and the importance of Make-A-Wish's vision to grant the wish of every eligible child.

Use these messages across your promotional materials, social media or live content, and let everyone know why you chose to support Make-A-Wish for your charity stream.

Even a small contribution can transform the lives of children with critical illnesses.

A wish is granted every 17 minutes, on average, somewhere in the world. Your donation will help Make-A-Wish get closer to achieving our vision of granting the wish of every eligible child.

Wish experiences help children build resilience to better face the hardships that come with fighting a critical illness.

Research shows children who have wishes granted build the physical and emotional strength they need to fight a critical illness. This improves their quality of life and produces better health outcomes.

Wishes have proven physical and emotional benefits that can give children with critical illnesses a higher chance of survival. And wishes not only help these children – they also have far-reaching, positive impacts on their families and communities.

When a wish is granted, a child replaces fear with confidence, sadness with joy and anxiety with hope.

There is a tremendous gap between the number of wishes Make-A-Wish grants today and the number of wishes we need to grant.

Make-A-Wish is one of the world’s leading children’s charities by granting more than 30,000 wishes for children with critical illnesses each year.

Social Media Graphics

Grab the attention of your followers and promote your next charity stream with our Stream [FTW] social media graphics.

Social Media Graphic Overlay Templates

PNG and PSD - Facebook and Instagram
PNG and PSD - Twitter

Web Graphics

PNG Images - Twitch Buttons

Provide a simple donation experience with CTA buttons that link out to the donation form. on your website, advertisements and panels.

Design Elements

Do you have graphic design skills? Use our backgrounds, icons, stars and swirls to help give your graphics the Make-A-Wish flair.

Do these graphics and content not work for you? Please let us know! We're always looking for opportunities to improve our streamer experience.